Hard Arnold
beverage logo & branding project
Background
Hard Arnold is a beverage that adds a twist of vodka and humor to the classic combo of lemonade and black tea. It was inspired by the need to make golf less stuffy and more fun for all! It targets people in their mid to late twenties who like to hit some balls on the golf course but may not have the skills or airs of your “typical” golf player.
To communicate the young playful energy of the brand, I utilized bright colors and retro swirls. The suggested innuendo of the illustration plays to the humor of the target audience. The brand takes the pomp out of the game and revives it with puns and wit.
Color
This cool drink puts an ironic twist on an iconic golf staple. For those that take fun more seriously than their handicap.
Say hi!
oliviainezwolf@gmail.com