Renegade
instant backpacker meals packaging & branding
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For all of those who create their own path, march off the maintained trails, and refuse to settle for mediocre meals amidst the mountains. Renegade offers a hearty, healthy, and environmentally conscience solution to instant meals. It was inspired by the lack of campfire dinner options for those who do not support the animal product industry.
Helping to target the woke, hip, young backpackers, the Renegade packaging is fully recyclable with the same feel as you would expect from the leaves of a fiddle fig tree. The simple, yet bold style of the typographic logo is reflective of this niche space; perfect for those who know that a good meal in nature, should come from nature.
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An instant meal, perfect for those who know a hearty meal in nature, should come from nature.
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